Idea

When resources companies lose the trust of the communities they work alongside, conflict occurs. Projects take twice as long to develop as they did a decade ago and cost 30 per cent more than they should because of social conflict. Companies don’t have the tools to systematically understand what their communities think about them, and communities have few constructive ways to feel heard.

Reflexivity has solved this problem by providing our customers with a sophisticated data analytic engine that translates community survey data we collect into prioritised opportunities for trust building and risk mitigation strategies. Our analytics identify those factors that build and degrade trust in a company, in the minds of community members; our customers are then able to invest resources and energy into the issues that matter most. Using mobile technology, our data streams to our customers in real time via a subscription model.

We have engaged over 14,000 community members in eight countries, and generated $1.5m in revenue in the last three years. And while we started in mining, our process is valuable wherever these relationships are important. We are building a service delivery platform to scale up our process and we are seeking support and advice to turn our successful global research program into a successful global business.

Naomi Boughen, Rolf Fandrich, Kieren Moffat, Felipe Mora

Team

  • Kieren Moffat : Social scientist with deep experience in resources sector.
  • Naomi Boughen : Social scientist with deep experience in operational management of complex projects.
  • Rolf Fandrich : Commercial and Business Development, with startup and technology commercialisation experience.
  • Anna Littleboy : Research Director with deep resources sector experience and networks.
  • Felipe Mora : Business Improvement specialist with deep Latin American networks and experience.

[Music plays and text appears: ON powered by CSIRO]

[Images flash through of various people in the audience and then the image changes to show Martin Duursma talking to the camera and text appears: Martin Duursma, ON mentor]

Martin Duursma: I’m Martin Duursma, one of the mentors for the ON programme. 

[Image changes to show Martin Duursma walking up to the podium and then the camera pans over the audience and then the image changes to show Martin Duursma talking to the audience]

My background is really around having been a Business Technologist.

[Camera zooms in on Martin Duursma talking to the camera]

So, somebody that really understands customer needs, technology trends and can apply it to business solutions and that’s the sort of stuff that really energises me.  I love figuring out ways to take technology, get it in customer’s hands. 

[Image changes to show a side view and then a rear view of Martin Duursma talking to the audience]

So what motivates a mentor?  Why do we give our time freely? 

[Image changes to show a side view of Martin Duursma at the podium]

First, I think there’s a sense of giving back. 

[Images move through of a rear view of Martin Duursma talking to the audience, the audience, a facing view of Martin Duursma talking to the camera and Martin Duursma at the podium]

Second, it’s a very energising experience.

[Image has changed back to Martin Duursma talking to the camera]

Being able to leverage the experience and the knowledge that I’ve had over many years of taking technology to market

[Images flash through of a side view and then a facing view of Lloyd Niccol talking to people, two males talking, Nancy Schellhorn talking and Martin Duursma talking to the camera]

and now working with fantastic teams that are here in the ON programme, helping them take their products and ideas to the market place and hopefully one of these teams that we’re mentoring can make it big and we’d be part of that.

[Music plays and clapping sounds can be heard]

[Image changes to show the audience clapping]

[Text appears: The future is ON powered by CSIRO, csiro.au/on]

Martin Duursma, ON mentor

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