Each year around 54,000 Australians experience a heart attack. About 60 per cent survive and are recommended to complete cardiac rehabilitation (CR) to reduce the risk of a second heart attack.

Cardihab provides convenient CR from wherever you are, using an evidence based, clinically validated solution of a patient smartphone app that shares patient information with a secure clinician web portal.

Simon McBride, Marlien Varnfield, Leonore Ryan and Satu Marjomaa.


  • Simon McBride: 20+ years software industry, 10+ years eHealth research, start-up experience, MBA.
  • Leonore Ryan: 15+ years technology commercialisation, including spin outs, IP licensing and equity transactions, MBA.
  • Marlien Varnfield : Lead scientist MoTER-CR, 7+ eHealth research, PhD.
  • Satu Marjomaa: Experience in mHealth business models, information management, product development and networking.

[Music plays and text appears: ON powered by CSIRO]

[Image appears of Michael Withford talking and Anna Grocholsky listening and text appears: Michael Withford, Macquarie University, Team Modular Photonics]

Michael Withford: I’m Michael from Modular Photonics. 

[Image appears of a Modular Photonic sign]

I lead the research group at Macquarie University. 

[Image shows Anna Grocholsky talking and Michael Withford listening and text appears: Anna Grocholsky, Macquarie University, Director Commercialisation, Team Modular Photonics]

This is my colleague Anna Grocholsky.

Anna Grocholsky: I’m the Commercialisation and Innovation Director at the uni.

[Images move through of legs walking past a 3D ON sign, Michael Withford talking and Anna Grocholsky listening, a computer screen display and a device with a flashing light]

Michael Withford: I was originally cynical about the ON programme because we’re already selling products and so we thought we knew what it took to actually take our company forward.

[Images flash through of Michael Withford listening and Anna Grocholsky talking to the camera, an ON brochure being held, the audience, Michael Withford talking into a microphone and Michael Withford on stage in front of a 3D ON sign]

Anna Grocholsky: I think it was also the time required to commit to this programme but we convinced the team that it was a good opportunity and I’m really glad that we did because look at us now.

[Camera zooms in to show Michael Withford talking into the microphone and then the image changes to show the audience]

Michael Withford: We are the only game in town that has an integrated chip solution that is compact and affordable. 

[Image changes to show Michael Withford talking and Anna Grocholsky listening]

Before I came in the ON programme we actually had a fairly rigid and single minded business model in place. 

[Image changes to show Michael Withford talking into the microphone and then the camera zooms out to show Michael Withford on the stage in front of a 3D ON sign]

What the ON programme has done for us is actually get us out there, out of our comfort zone, talking to the industry and in the process of doing that we’ve actually developed a new product line. 

[Image changes to show Michael Withford talking and Anna Grocholsky listening]

This would not have happened without the ON programme. 

[Image changes to show Michael Withford talking into the microphone]

We’re actually already on track to make our first million dollars in sales.

[Music plays and clapping can be heard]

[Image changes to show the audience clapping]

[Text appears: The future is ON powered by CSIRO,]

Michael from Macquarie University: Why join ON?

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